Trademark applications (and registrations) provide you with numerous to protect your business and investment; in fact they will become your most dear business asset. There is a very common misconception that registering a company, purchasing the website names and registering for tax purposes provides you along with legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future methods.
Questions often arise on whether to register a brand. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights to use the company trademark for your specific goods and services, both in the offline and online environments; affording the business the chance to stop others from using your brand and potentially damaging the reputation of the actual.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and services. The inclusion of a written description of this business’ offerings provides the legal specifics of policy. It is important that the range of products and/or services that enterprise produces is correctly classified into one of the 45 separate categories in existence.
It is important to highlight that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect the emblem and business conception nationwide too. Having rights to your brand, logo and product offerings in New Zealand TM Status Objected India does not mean that there are the same rights in Australia; a separate trademark application must be wrote.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the task. However, objections are rare and the majority of trademark applications progress straight through to registration. Once the trademark registration is approved, the business will receive certification and approval to be the exclusive user among the specified trademark for the range of goods and services went for under the application.